SiriusXM
Business challenge: SiriusXM was losing car/radio ownership data (lead data) when cars were sold away from original owner. This loss of critical customer data was a huge problem.
My solution: Use a customized application installed at aftermarket shops Point of Sale system to data mine, extract lead data and send to a central server. The lead data would be cleansed and updated matching key info like VIN #. Then merge it with POS lead data like phone # and address. From this point SXM had updated lead data and could execute a follow up to customer and re-activate the radio.
My leadership: I pitched the idea to SXM executives upon understanding their challenges. I then worked with my technical teams to architect and price it. Upon selling it, I led initiative to deploy it.
Success story: SXM experience 10% growth in radio activations in key cars identified as having gone through multiple owners from years previous to data mining project
Lear Corporation
Business challenge: Account Managers and manufacturing commodity management teams were vexed in the complex management of material metals and their common price changes in their electronic components. Price bumps were managed in complicated Excel files prone to human error with no link to ERP systems.
My solution: A robust, intuitive, heuristic web application used by global teams to manage commodity prices. Synchronized with QAD and SAP, it provides real time pricing data for accurate management.
My leadership: I networked with the original business owners to fully understand their challenges. I then worked with my solutions team to architect and price. Then convinced the senior IT leadership at Lear to sign off.
Success story: The tool provided immediate business results and is now used globally by account managers and commodity management teams at the plant and accounting levels.
Lear Corporation
Business challenge: The need for a colocation hosting environment to handle infrastructure hosting demands. Inclusive of business critical applications and ERP systems.
My solution: Provide a colocation environment backed by a detail oriented Service Level Agreement regarding bandwidth performance and server performance.
My Leadership: As the primary account executive, I was responsible for ensuring SLA and financials were aligned.
Success Story: This colocation environment continues to be a gem in the portfolio with significant profit margin.
Starbucks Corporate
Business challenge: The regional marketing team for the Great Lakes territory was looking for an innovative approach establishing customer communications.
My solution: An end to end marketing program called "StarBucksConnections.com" that created an experience from microsite, to email, to Point of Sale coupon redemption and merchandise purchase.
My leadership: Led the initiative to work with Starbucks Corp. ad agency and legal teams.
Success story: Incredible response and unprecedented of marketing data for business intelligence analysis. The program eventually expanded to the Boston area as well.
Nike
Business challenge: Nike's ad agency was looking for an innovative approach to integrating social media promotion during the Nike Women's Marathon in San Francisco, CA.
My solution: Bleeding edge IoT approach of integrating the race bib RFID with Facebook. Thus allowing race mile marker check ins to become "Facebook check-ins". Further making the announcement viral and spotlighting Nike's sponsorship.
My leadership: I was part of the team that validated the technology, the RFID chips, Facebook integration, Internet requirements and testing.
Success story: The promotion was a resounding success and subsequently replicated across several other brands and events.
Samsung Mobile
Business challenge: Release of Samsung Mobile's innovative Note 10.1 tablet required a unique education of users on use of the stylus AKA S-Pen.
My solution: Create fun, sticky, apps that highlight the S-Pen at the live event.
My leadership: As lead of the architecture and solutions team, I led initiative to ideate, validate, create, test and eventually deploy.
Success story: The Note tablet and subsequent follow up phone because huge money makers for Samsung.
Aerospace Products International
Business challenge: Aerospace product manufacturer was challenged with sluggish sales. Primarily because their core source of sales was their existing, weak, website.
My solution: A robust, modern, e-commerce website that would re-invigorate sales.
My leadership: I was part of the pre-sales team that made a lot of promises. I was then the project manager that delivered on all these promises.
Success story: The business experienced enormous sales growth.
Panera Bread Corporate
Business challenge: The regional marketing team for Ohio and Colorado were looking for an innovative approach establishing customer communications.
My solution: An end to end marketing program that created an experience from microsite, to email, to Point of Sale coupon redemption and merchandise purchase.
My leadership: Led the initiative to work with their marketing team to implement the program.
Success story: Incredible response and unprecedented of marketing data for business intelligence analysis.
Dish Network
Business challenge: Qualfon Network was looking to technology to assist in the audit of agent phone calls.
My solution: An intelligent tool that would analyze the key words from recorded audio files and convert to data. Ultimately we took the data and turned it into insight.
My leadership: The development of dashboards that provided a new level of insight into the audit of the agents.
Success story: Qualfon was able to subsequently for the first time rate the performance of their call center vendors.
RECENT SALES PERFORMANCE
2017
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Sold $3.6 million worth of new business
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Book of business: Carried $3.5 million in clients
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Key highlights
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Acquired several new logos
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Converted time and materials projects into long term annual engagements with recurring monthly billing
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Led initiative for develop of new marketing collateral
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Exceeded annual sales quota by $1.1 million
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2016
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Sold $3.1 million worth of new business
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Book of business: Carried $3.3 million in clients
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Key highlights
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Landed a new "whale" customer
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Led the initiative to create a new line of products that would create monthly/annual revenue
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